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Which is the right pen for you?

There are, literally, thousands of branded, promotional pen available, so which to opt for?

The first thing to do when choosing a pen is to decide what it is you want to achieve. For example, if it’s a mass market exercise, then it’s the budget end of the promotional pen sector that you’ll need with pens such as the popular, best-selling Contour range or the Super Hit range. These pens are very affordable, meaning you can buy many thousands and still have plenty left in your pocket.

If, however, it is the more exclusive part of your market that you wish to target, then a prestigious ballpen may be more appropriate. For example, an executive style ballpen which comes in it’s own, branded, presentation box will delight those in receipt of your gift and will surely become a valuable addition to their stash of writing instruments. Many of these pens may be purchased in relatively small quantities, as few as 5 or 10 for instance, so you can be very selective about who you give them to.

As far as printing methods are concerned, if your design is simple and consists of spot colours then screen or pad print will be appropriate. If, however, your image has many colours or some photographic elements, then digital print will be for you.

For further advice on pen choices, call 01437 781978 or email sales@stupidtuesday.co.uk

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